He said that companies in the freight supply chain have relied too heavily on traditional practices and that they must learn to respond quickly and effectively under unprecedented conditions such as the COVID-19 pandemic.TMO LAW OFFICE 125 - EXAMINING ATTORNEY ASSIGNED Lin expects the future to hold more challenges associated with climate change, geopolitics, and infectious diseases. He said BlueX is planning to strengthen its presence in the ocean freight market and begin extending its services to land freight or even air freight companies. Lin said that there is great potential for the massive freight industry to go digital and that the business values of big data used in freight transportation are tremendous. He said that the company has launched the GreenX digital booking platform with Evergreen and that the platform has attracted over 10,000 shippers and freight forwarders to sign up. Lin said BlueX is dedicated to providing technological solutions to ocean carriers instead of operating a freight business. With shipping companies being hit by cyber attacks almost every day, BlueX aims to detect and deter the attacks before they occur, he said.Д®xpanding business from ocean freight to land freight Lin stressed that -bit intense NBT- data security is a big focus of BlueX and that its platform is secured with TLS 1.3 and AES-256 encryption. Meanwhile, its standardized API can connect freight forwarders and ocean carriers to provide transparent and instantaneous freight information. The platform also has a dynamic pricing feature that enables ocean carriers to forecast shipping demand more accurately and maximize their spot market revenue. He said BlueX has built an AI-driven freight commerce platform to help ocean carriers improve operational efficiency and reduce human resource costs.Д«ooking freight could be as easy as booking a flightД«y utilizing AI and big data, BlueX's e-commerce platform digitizes the freight booking process and enables ocean freight companies to complete online pricing, sales, and payment more efficiently. Lin believes that these problems should and could be avoided. He said that ocean carriers are being fined for containers that linger in ports, and the ports of Los Angeles and Long Beach have begun charging carriers US$100 per lingering container with penalties increasing in US$100 increments each day. Lin said communication between the shipper and the carrier can take up to two days and usually involves a great deal of paperwork, and numerous phone calls and emails. Compared to the hospitality and aviation industries, the freight industry has yet to undergo a digital transformation and is still practicing the traditional ways of handling paperwork and tracking parcels, he pointed out. Lin said companies in the ocean freight industry are doing things the same way as they have been done for the last two decades. By establishing a strong presence in the Taiwanese market, BlueX can enter the global freight industry more easily in the future, it explained.

The company said basing its headquarters in Taiwan is strategic as the country boasts three of the largest ocean shipping companies in the world, including Evergreen Marine, Yang Ming Marine Transport, and Wan Hai Lines. He said the company can improve freight efficiency by shortening the time that carriers spend booking freight from several days to 10 minutes.Д®stablished in 2018, BlueX has offices in both the US and Taiwan. Maritime research consultancy Drewry has predicted that the global port congestion will continue and possibly worsen in 2022.ДЄlthough around 90% of the world's traded goods are shipped by ocean freight, the industry has an extremely low level of digitalization -Read target rich-, said Lance Lin, co-founder of BlueX. BlueX Trade helps ocean carriers go digitalД¬hloe Liao, Taipei Kevin Cheng, DIGITIMESДЇreightTech startup BlueX Trade is helping ocean carriers, including Evergreen Marine and Yang Ming Marine Transport, accelerate their digital transformation and mitigate impacts caused by the current global port congestion.ДЄs the Omicron COVID-19 variant is fueling new infections worldwide, global logistics companies are facing challenges delivering traded goods once again.

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